21 Hewett Road, Wyncote, Pennsylvania 19095
FREELANCE COPYWRITING, WYNCOTE, PA
Writer, Editor, and Content Strategist, Jul 2009 – Present
• Conceptualize and create digital and print marketing copy in the form of articles, emails, brochures, long-copy advertisements, web sites, landing pages, banners, product descriptions, and more.
• Write copy for ecommerce marketing departments using best SEO strategies.
• Research, organize, write, and edit copy and content including how-to, quick-start, and installation guides for established and start-up companies.
• Participate in creative brainstorming sessions with clients.
• Collaborate in-person and remotely with graphic designers, user experience designers, and marketing directors to complete projects within assigned deadlines.
NUTRISYSTEM, INC., FORT WASHINGTON, PA
Copywriter, Jan 2007 – Feb 2015
• Write and strategize advertising copy for the consumer including emails, newsletters, landing pages, banners, and product packaging.
• Edit and rewrite existing copy as necessary, and submit for approval from creative directors.
• Write appropriately targeted copy while varying language and tone based on product, medium, goals, and audience.
• Work independently to conduct research, interviews, and to write marketing articles for online publication.
• Collaborate as part of a creative team made up of graphic designers, user experience designers, and marketing managers.
• Manage and organize projects by coordinating copy and content from other copywriters.
• Review marketing trends, customer surveys and current best practices to increase sales through targeted promotion and search engine optimization.
THE REPORTER, LANSDALE, PA
Journalist, Mar 2001 – Jul 2001
• Write features for newspaper serving Montgomery and Bucks counties.
• Cover local politics and human interest stories.
• Attend and write articles about local school board meetings and graduations.
• Work independently in a fast-paced newsroom environment to meet print deadlines.
TEMPLE UNIVERSITY, PHILADELPHIA, PA
Bachelor of Arts, magna cum laude
English and Political Science, May 2006
• Microsoft Office
• Adobe Creative Suite
• Email marketing
• Social media marketing
• Direct marketing